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Consumer Protection

ZwillGen counsels clients in avoiding deceptive or unfair practices in a range of areas including advertising, marketing, and pricing. We review ad copy, marketing and promotional campaigns; assist clients in developing global email, telephone and text marketing programs in both the B2B and B2C contexts; and provide advice regarding endorsements, testimonials, and influencer campaigns. We also provide guidance regarding compliance with state consumer protection laws governing autorenewing subscriptions and contests. 

ZwillGen represents clients subject to consumer protection investigations or enforcement actions brought by the FTC and state attorneys general, and defends clients in private actions brought under state consumer protection laws. 

Billing Philosophy

We believe the existing hourly law firm model is outdated and misaligns the interests of lawyers and their clients. That’s why we have alternative pricing models. On every matter, our goal is to find the right pricing structure to align our incentives with your success.

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Trusted by some of the biggest names in tech.

“I have ZwillGen on speed dial ... Their deep substantive knowledge of our industry and the inner workings of start-ups enable them to offer pragmatic, actionable guidance quickly and at great value.”

Stephanie King, Former GC, AdRoll

“Whether it’s for a deep analysis of a complicated legal issue or just to bounce ideas off of experienced outside counsel with incredible responsiveness and sound judgement, I recommend ZwillGen.”

Belinda Johnson, Airbnb

“There isn't a single other law firm that projects as much joy as ZwillGen does.”

Kai Lee, Oak Hill Advisors