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Internet Gaming, Gambling, Fantasy Sports, Contests, & Sweeps

The market and the boundaries for sports betting, skill gaming, fantasy sports, and esports continues to expand exponentially. We understand that preserving a sustained, rich user experience can be as important as licensing, legal opinions, and ensuring regulatory compliance. We have a unique practice advising many online gaming, gambling, and fantasy sports sites, ranging from game development and launch, licensing and regulation, regulatory and AG investigations, and transactional due diligence.

We have skillfully guided several of the most prominent names in the gaming and gambling industry in critical legal matters, providing them with a full range of services, including:

  • Providing legal opinions and memos on the legality of operations in various jurisdictions, including counseling real-money games on compliance with state and federal gambling laws.
  • Analyzing the Wire Act, the UIGEA, and the applicability to other federal and state laws to gaming design and architecture.
  • Leading licensing efforts before state regulatory boards, including for sports betting and i-gaming.
  • Defending clients in regulatory inquiries and suits, including class actions by players raising challenges to game practices.
  • Counseling on the legality of ancillary game technologies, including those related to games of skill, online gambling, marketing, behavioral advertising, fraud detection, and chat monitoring.
  • Suing or taking creative, non-traditional enforcement actions against hackers, cheats, in-game spammers, RMT sellers, and others who disrupt the game experience.
  • Developing and implementing comprehensive anti-fraud and anti-piracy programs and pursuing and defending claims concerning the illegal appropriation or misuse of intellectual property.
  • Advising clients on privacy, security, and safety issues, EULAs, Terms of Use, and related contract issues.
  • Developing game rules and dispute mechanism procedures.

Billing Philosophy

We believe the existing hourly law firm model is outdated and misaligns the interests of lawyers and their clients. That’s why we have alternative pricing models. On every matter, our goal is to find the right pricing structure to align our incentives with your success.

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Trusted by some of the biggest names in tech.

“I have ZwillGen on speed dial ... Their deep substantive knowledge of our industry and the inner workings of start-ups enable them to offer pragmatic, actionable guidance quickly and at great value.”

Stephanie King, Former GC, AdRoll

“Whether it’s for a deep analysis of a complicated legal issue or just to bounce ideas off of experienced outside counsel with incredible responsiveness and sound judgement, I recommend ZwillGen.”

Belinda Johnson, Airbnb

“There isn't a single other law firm that projects as much joy as ZwillGen does.”

Kai Lee, Oak Hill Advisors