Bio

Andrew Hutchinson is a marketing and growth leader who helps shape how ZwillGen communicates, positions, and expands its work at the intersection of technology, privacy, cybersecurity, artificial intelligence, and gaming. As Marketing Director, he works closely with firm leadership to translate complex legal and technical issues into clear, compelling narratives that resonate with clients, industry leaders, and the broader technology ecosystem.

He oversees the firm’s marketing, brand, and communications strategy, supporting ZwillGen’s attorneys in raising the visibility of their work, strengthening client relationships, and identifying new opportunities for growth. His work includes strategic positioning, thought leadership initiatives, digital platforms, and business development programs that help the firm communicate effectively in fast-moving and high-stakes areas of law.

Andrew brings more than a decade of experience in legal marketing, helping professional services organizations build durable brands and communicate with clarity in complex and highly regulated environments. His work focuses on connecting technical expertise with clear messaging that helps clients understand emerging risks, technologies, and opportunities.

Prior to joining ZwillGen, Andrew spent nearly six years in large law firm environments, where he helped develop and implement a wide range of marketing and business development initiatives supporting sophisticated legal practices.