The FTC has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Guides”) and its corresponding FAQ-like document, FTC’s Endorsement Guides: What People are Asking (“FAQs”), to address evolutions in advertising, such as the prevalence of...

A pair of settlements totaling $229.5 million and a newly filed lawsuit against online retailers make clear that companies must use caution when leveraging comparative pricing practices to attract customers. Online retailer Boohoo and its...

Earlier this month, the Federal Trade Commission (“FTC”) released its Staff Report, Bringing Dark Patterns to Light, which follows the FTC’s workshop on “dark patterns” in April 2021. The report emphasizes the FTC’s commitment to...

The FTC sued data broker Kochava, Inc. in federal district court, alleging their sale and distribution of consumer geolocation data constitutes an unfair act or practice. In the complaint, the FTC takes issue with Kochava’s model of...

The Federal Trade Commission (“FTC”) announced use of its Penalty Offense Authority in connection with endorsement and testimonial enforcement actions.  While the FTC has been consistently active in bringing actions based on endorsements or testimonials...