On the heels of the FTC’s updates to its Guides for Endorsements and Testimonials, the FTC issued a press release describing warning letters sent to two trade associations and 12 online health influencers.  The letters warned the...

The FTC has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Guides”) and its corresponding FAQ-like document, FTC’s Endorsement Guides: What People are Asking (“FAQs”), to address evolutions in advertising, such as the prevalence of...

UPDATE: Due to the COVID-19 pandemic, the FTC has extended the deadline to submit comments by sixty days. The original deadline was April 21, 2020. The new deadline is June 22, 2020. With the rise...