On the heels of the FTC’s updates to its Guides for Endorsements and Testimonials, the FTC issued a press release describing warning letters sent to two trade associations and 12 online health influencers.  The letters warned the...

The FTC has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Guides”) and its corresponding FAQ-like document, FTC’s Endorsement Guides: What People are Asking (“FAQs”), to address evolutions in advertising, such as the prevalence of...

The Federal Trade Commission (“FTC”) announced use of its Penalty Offense Authority in connection with endorsement and testimonial enforcement actions.  While the FTC has been consistently active in bringing actions based on endorsements or testimonials...