Precise geolocation data is increasingly being used to “geo-target” consumers’ devices, to serve ads relevant to either where they are at a given moment, or where they tend to be during a given time frame....

Data “onboarding”—also called “CRM retargeting,” “CRM onboarding,” or just “audience targeting”—is a relatively new way for marketers to reach highly particularized audiences online. It differs from behavioral tracking models because it uses de-identified data originally...

The Digital Advertising Alliance (“DAA”) this week rolled out its long-awaited “AppChoices” mobile advertising solution, intended to complement the current “AdChoices” icon, DAA Consumer Choice pages, and opt-out programs. These programs currently enable third-party web...

With the fast-approaching compliance deadline of January 1, 2015 and no guidance from the California AG’s office, online and mobile service operators are still wondering if and how California’s new “Privacy Rights for California Minors...

The Canadian Radio-television and Telecommunications Commission (CRTC) released guidance on Section 8 of Canada’s Anti-Spam Legislation (CASL), which will go into effect on January 15, 2015. CASL has been described as “the toughest anti-spam law...

“What happens in Vegas stays in Vegas.” If you’ve ever had to rely on that time-honored principle, you might understand the thinking behind the EU cross-border data transfer restrictions that can stop international deals in...

Halloween is over. Thanksgiving, Black Friday, and Christmas are right around the corner. For many that means spending time with family, holiday parties, and lots of shopping, but hopefully not all at the last minute....

You may have noticed more online ads lately related to health and medical conditions—perhaps conditions that you have, or that someone in your household has. Increasingly, online ad platforms have begun selling access to targeted...

The first provisions of Canada’s Anti-Spam Law (“CASL”) take effect on July 1, 2014, imposing potentially stringent consent and recordkeeping requirements—not to mention penalties of up to $10 million (CAD) per violation— on individuals and...

The recent legalization and licensing of online gambling in New Jersey and Nevada has led to a significant flurry of online gambling ads. While online gambling ads were once anathema – usually run by offshore...