Bio

Melissa Maalouf’s practice focuses on representing clients in a vast range of privacy, security, advertising, and e-commerce matters through counseling, responding to FTC and State Attorneys General investigations, and analyzing risks associated with corporate transactions.

Melissa regularly counsels both emerging and established companies on navigating risks and developing mitigation strategies related to online tracking activities, artificial intelligence, the collection and use of sensitive information (such as health data), evolving children’s and teen privacy issues, and the offering of e-commerce and fintech solutions. She advises clients and defends them in federal and state regulatory enforcement actions regarding alleged violations of state and federal privacy laws such as the California Consumer Privacy Act (CCPA), Colorado Privacy Act (CPA), COPPA, FERPA, SOPIPA, BIPA, GLBA, FCRA, and CAN-SPAM. She also regularly advises clients on the legal implications of artificial intelligence and Large Language Models (LLMs) in both a B2C and B2B context, as well as on the development of AI governance strategies and impact assessments.

Melissa works closely with clients to develop strategies, taking into consideration their size and international footprint, for compliance with global marketing and cookies rules, consumer protection regulations, data protection laws (including the EU GDPR, Brazilian LGPD, and Canadian privacy laws), and international data transfer restrictions. She also advises on e-commerce issues, such as consumer disclosure requirements during the e-commerce flow, auto-renewal subscription regulations, and electronic signature laws.

Prior to joining ZwillGen, Melissa was an associate in the Communications, Media, and Privacy group at Willkie Farr & Gallagher LLP, where she counseled clients on a variety of international and domestic data privacy, data security, e-commerce, and technology issues.